business plan

Döner 2.0 – a reinvention. (business plan)

A brief explanation Why does the most loved fast food in Germany have such a bad reputation in Holland? It is seen as a monotonous, greasy and unhealthy meal, which is mostly eaten by drunk students after a long night in the city. In fact, we were not able to find anybody who declared, that he or she is really enjoying eating Do¨ner in Groningen. Why is that? Here is the truth. A short story from Berlin… Eating Do¨ner is integrated in everybody’s daily life. There are so many it is unbelievable. A variety that is mind blowing. I never thought about explaining this phenomenon because I got used to it but you have to understand what exactly is happening over there. During working and socializing I got to know locals, tourists, recently moved, young and old, muslims, germans, asia...Lees meer

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